Ilona Couceiro



Poler | Branding

[2024]

I designed a collection of embroidered patches for the American outdoor brand Poler. Each patch was inspired by one of the following environments: mountains, countryside, sea, and city.

This patch series captures the diverse landscapes of Oregon. Drawing inspiration from Native American symbols, they celebrate the local wildlife and flora, inviting exploration. Each patch has a unique composition while maintaining a handcrafted graphic style and a consistent color palette that aligns with Poler's identity.